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Downy will be giving away prizes to Twitter followers for every touchdown scored in the game, including free samples of Downy Unstopables and Unstopable Fan Packages.
Consumers can participate in the “Touch Downy” giveaway on the Downy Twitter page using the hashtag #TouchDowny
Each time a team scores a touchdown, people who tweet the hashtag at the Downy Twitter account (@Downy) will receive Downy products and Unstopable Fan Packages