California Milk Advisory Board Real Seal Appeal


Collect. Enter. Win!

Real California Milk invites everyone to participate in building better schools and healthier, stronger bodies and minds. Families can participate by collecting Real California Milk seals from milk and dairy products and turning them in to their teachers. Each seal acts as a sweepstakes entry – the more seals collected and turned in, the more chances your child’s classroom (and school) has to win.

From October 1, 2011-December 31, 2011, The California Milk Advisory Board in conjunction with Scholastic, will be challenging Southern California elementary classrooms, schools and students to collect Real California milk and cheese seals for a chance to win up to $2 million in cash, books and other prizes.

Collect - the seals that appear on Real California milk and dairy products. Teachers will be provided with a special "collection barn" to store the seals brought in by students. 
Enter - each seal collected is an entry. Seals should be turned into the child's teacher who will then turn them in to the California Milk Advisory Board for chance to win cash and prizes for the school.
Win - Nine schools will receive cash awards + Wii Fit™  games for each child in the winning classroom! The school prizing is:
  • Grand Prize: 3 winning schools will receive $20,000 plus a Wii Fit™ game for every child in the winning classroom (up to 50)
  • 2nd Place: 3 winning schools will receive $10,000 plus a Wii Fit™ game for every child in the winning classroom (up to 50)
  • 3rd Place: 3 winning schools will receive $5,000 plus a Wii Fit™ game for every child in the winning classroom (up to 50)
  • Runner Ups: 2,595 winning schools will receive $500 prizes
The participating elementary schools are in Imperial, Kern, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara and Ventura counties.

For additional information, please visit the Real Seal Appeal! home page or log onto RealCaliforniaMilk.com. You can also follow Real California Milk on Twitter: @RealCalifMilk and 'Like' them on Facebook: Facebook.com/realcaliforniamilk.

*Disclosure: This is part of a campaign through One2One Network.  No monetary compensation was received.

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